Here is an excerpt from an IMC plan my group and I created as a semester-long project in school. Our client was North Frontenac Telephone Company (NFTC), an independent telecommunications company. NFTC had very little experience with traditional or digital advertising and needed to promote a new product offering - security systems. Our marketing plan was very extensive, including strategies and tactics such as a social media plan, a traditional advertising plan, a direct mail plan, a sales promotion, and website improvements. We also included many creative concepts and new logo options.